News Releases

  • Print Printable Version
  •  

FOR IMMEDIATE RELEASE
April 29, 2015

MEDIA GENERAL'S 'LIN DIGITAL' MAKES DEBUT AT DIGITAL CONTENT NEWFRONTS 2015

NEW YORK, NY – Media General, Inc. (“Media General” or the “Company”; NYSE: MEG) announced that its digital business ‘LIN Digital’ will make its major debut and unveil custom, original digital content and integrated media solutions at the 2015 Digital Content NewFronts in New York City.

During the invite-only presentation for top agencies and brands, which will be held on helloThursday, April 30th at 11:30 am EST, LIN Digital will introduce its fully owned and operated offerings that leverage both digital and linear channels and are fueled by socially activated, high-quality original digital video.  LIN Digital will also announce a major distribution deal for one of its most popular entertainment video franchises.

"We are very excited to take our audience of key agencies and brands through LIN Digital's amazing original content and show firsthand the many benefits of partnering with a truly connected screen company," said Robb Richter, Chief Digital Officer of Media General. "Our expansive portfolio of content creators, social, mobile, data, digital video and linear television makes us uniquely positioned to bring to life a comprehensive digital to linear marketing solution to the right audience, on the right screen, at the right time. LIN Digital stands in a class of its own and we are determined to break through the clutter and invigorate the industry."

holloywoodWith special guest appearances from the Hollywood Today Live hosts, the presentation will showcase original content that can be amplified through the industry's only digital to linear connected screen distribution solution, leveraging original content across its digital footprint, delivering massive scale and amplifying it across television. LIN Digital will be live tweeting #linnewfront throughout its 2015 Digital Content NewFront presentation.

"We are building something different," said John McCarus, LIN Digital's Chief Strategy Officer and also a founding member of the Digital Content NewFronts. "Our digital to linear model gives us the best chance to create the most shareworthy original content over time using our proprietary social platform. There is a great need for brand-friendly social content, and we have a massive digital distribution platform and the only content creator network with access to television distribution in a vertically owned platform. It's a huge opportunity for our brand partners."

About LIN Digital

LIN Digital is a connected screen media company that leverages data and social to deliver the right content, in the right place, at the right time. Our content creation, content distribution and media amplification solutions, which leverage our comScore Top 15 Video Network, Top 15 Mobile Network, and Top 20 Display Network, deliver highly customized and effective digital marketing campaigns for some of the nation's most respected agencies and brands. For more information, visit www.lindigital.com.

About Media General

Media General is one of the nation's largest connected screen media companies that operates or services 71 television stations in 48 markets, along with the industry's leading digital media business. Our robust portfolio of broadcast, digital and mobile products informs and engages 23% of U.S. TV households and 46% of the U.S. Internet audience.

Media General has one of the industry's largest and most diverse digital media businesses that includes LIN Mobile, Federated Media, HYFN, Dedicated Media and BiteSizeTV, all under the LIN Digital banner. With unmatched local-to-national reach and integrated marketing solutions, Media General is a one-stop-shop for agencies and brands that want to effectively and efficiently reach their target audiences across all screens.

Media General trades on the NYSE under the symbol “MEG.”

Contact
Courtney Guertin
Director, Marketing & Communications
401-457-9501
cguertin@mediageneral.com