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December 4, 2014


Richmond, VA – Media General, Inc. (NYSE: MEG), a local broadcast television and digital media company, today announced that Steve Lavin has been named Vice President and General Manager of WBAY-TV, its ABC affiliate in Green Bay, WI, effective January 1, 2015. Mr. Lavin is currently Station Manager/General Sales Manager for WBAY, a position he has held since 2007. Mr. Lavin will succeed current Vice President and General Manager Don Carmichael, who will retire at the end of this year after 21 years of distinguished service in that role.

“We are delighted to name such a talented and experienced broadcaster as Steve to be our new General Manager at WBAY,” said Deborah A. McDermott, Senior Vice President-Broadcast Markets for Media General. “Steve has developed and led the WBAY sales organization to the number one position in the market for revenue share, including increases every year for the past seven years.  Steve is a remarkable leader, involved in every aspect of WBAY’s operation, and he is engaged in the Green Bay community. Steve is the ideal leader for WBAY.”

Mr. Lavin said, "This is a very exciting opportunity, and I look forward to working with our talented and loyal group of WBAY broadcast professionals, who care about producing excellent content and making sure customers get optimal results. We have so much success to build on."

Mr. Lavin worked at WBAY from 1996 to 2000 as an account manager. From 2000 to 2004, he served in sales executive positions, including Local Sales Manager and General Sales Manager, for WEAU-TV in Eau Claire, WI. He returned to WBAY in 2005 as General Sales Manager. Mr. Lavin graduated from the University of Wisconsin-Madison with a BS degree in Journalism/Advertising. He worked for the Green Bay Press-Gazette from 1990 to 1996 in retail advertising sales. His current industry and civic involvement includes serving on the Wisconsin Broadcasters Association Board of Directors, including as chair of the Sales Committee, and he is a member of the board of directors of the Wisconsin Alumni Association-Brown County Chapter. He is a graduate of the National Association of Broadcasters Development Seminar and the Wisconsin Broadcasters Association-Walker Management Institute. He graduated from Leadership Green Bay with the Class of 1998.

About Media General, Inc.
Media General, Inc. is a leading local television broadcasting and digital media company, providing top-rated news, information and entertainment in strong markets across the U.S. The company owns or operates 32 network-affiliated broadcast television stations and their associated digital media and mobile platforms, in 29 markets. These stations reach 17.5 million or nearly 15% of U.S. TV homes. Seventeen of the 32 stations are located in the top 75 designated market areas. Media General first entered the local television business in 1955 when it launched WFLA in Tampa, Florida, as an NBC affiliate. The company subsequently expanded its station portfolio through acquisition. In November 2013, Media General and Young Broadcasting merged, combining Media General’s 18 stations and Young’s 13 stations. In September 2014, Media General acquired WHTM-TV in Harrisburg, PA.

Lou Anne J. Nabhan
Vice President, Corporate Communications